All natural, bottled at the source and clearly Australian.

In Australia, we’ve got some the world’s purest mineral water in our own backyard. Not to mention some of the freshest produce. That’s why, when Pitzy Folk founded CAPI back in 2012, he saw no need to look overseas or add anything artificial to CAPI’s mixers and mineral waters. Over 10 years later and nothing’s changed. We make clean, completely natural beverages using only the highest quality, real ingredients and locally sourced water.

Now offering a range of more than 20 proudly plastic-free, entirely recyclable drinks, we’re still 100% Australian owned, and every product is crafted right here in Victoria, Australia.

Meet the Folks

CAPI is the product of Pitzy Folk and the Folk Family - a food obsessed, creative-minded bunch with an uncompromising taste for the good life. The humour, hospitality, and design sensibility of the Folk Family inform the CAPI brand. They eat well, drink well and travel far and wide to bring ideas to the business that keep the team pushing between enlightened and eccentric, brilliant and batshit crazy.

With 40+ years of hospitality under his belt, Pitzy has steered the ship of many successful businesses including Map Coffee which sold in 2002 to Tata. The family now invest in a number of tech, cosmetic and fashion brands through Folk Capital.

Above all else, the Folks instil a sense of family into CAPI – the best meetings are over lunches and even better when everyone’s caught the fish together first.


The purity and quality of our products are a reflection of the pristine Victorian landscape. We owe the highest sustainability standards to preserve and maintain the precious conditions of this region.

Minimising the Impact of Freight

Our domestic freight provider is committed to reducing their greenhouse gas emissions by 25% and enabling the reuse & recycling of 100,000 tonnes of material by 2020. Their transport network is also shifting to fuel efficient & electric vehicles.

Our long haul partner uses hybrid technology in their vehicles, optimises loads, and take a range of measures to ensure transport is as efficient as possible. They have made it their mission to achieve zero emissions by 2050, pioneering green logistics and be the benchmark for responsible business practices.

Recycled & Recyclable

Our glass bottles are made from a minimum of 40% recycled glass. Using recycled glass to make new glass bottles reduces the carbon footprint of manufacturing as furnaces run at lower temperatures because the glass is already melted down to the right consistency.

Our bottles are also 100% recyclable. An estimated 80% of recovered glass is made into new glass bottles and we work with venues to find tailored recycling solutions to constantly improve the glass recycling rate.

Like Minded Suppliers

We are careful and discerning with our choice in suppliers. We choose to work with suppliers that have strong targets in place to reduce greenhouse gas emissions, minimise their impact, think outside the box on sustainable practices, and have integrity throughout their entire supply chain.

Our bottle cap suppliers are committed reducing their energy consumption & GHG emissions by 25%, reducing waste production by 20% and reduce waste to landfill to zero by 2022. They also invest in reforestation projects which has seen 100,000 trees planted to compensate for 15,000 tonnes of carbon dioxide.

Our carton supplier considers the entire lifespan of the product - from the raw material right down to the finished goods after use. They are global leader in creating sustainable packaging solutions which includes being 100% recyclable and producing products from recycled material and environmentally friendly inks. They are also investing into waste recovery innovation, saving millions of items otherwise destined for landfill.

CAPI x RMIT University

Commencing late last year, CAPI commissioned a team from RMIT University (Royal Melbourne institute of Technology) to investigate the sustainability processes and impact of our products. The results of their investigation have formed a brand roadmap that stretches beyond sustainability, impacting many facets of the business. 

While sustainability innovation was the original brief, the project quickly pivoted as students recognised that CAPI is already a highly sustainable brand. The brief shifted to more general innovation, looking at ways CAPI can improve our marketing, brand perception and sustainable NPD (new product development). Research methods included diverse customer interviews, online research and multiple interview sessions with CAPI Director of Brand & Innovation. 

The final deliverables were 4 very different presentations offering a range of innovations and improvements that could help CAPI continue to innovate and further separate itself from its competitors as a leader in the beverage industry in Australia and abroad.