In Melbourne and want your drinks before Christmas? Order by 16 December!
Any Australian will tell you we don’t just have the world’s best water, we’ve got the world’s best everything. With that, Pitzy Folk founded CAPI in 2011. The idea was to create a range of beverages made ‘by’ Australia that were 100% natural, crafted with quality ingredients and free of all preservatives. Fast forward to today and we have a portfolio of 19 mixers, fruit sodas and waters that challenge a world of mass-production and mediocrity.
 
We keep it natural and honest, and what’s true of our product is true of our brand and business. We’re transparent in every aspect of our marketing, communications, and business. We’re a little bit weird, and we do things our own way. 

Meet the Folks

CAPI is the product of Pitzy Folk and the Folk Family - a food obsessed, creative-minded bunch with an uncompromising taste for the good life. The humour, hospitality, and design sensibility of the Folk Family inform the CAPI brand. They eat well, drink well and travel far and wide to bring ideas to the business that keep the team pushing between enlightened and eccentric, brilliant and batshit crazy.

With 40+ years of hospitality under his belt, Pitzy has steered the ship of many successful businesses including Map Coffee which sold in 2002 to Tata. The family now invest in a number of tech, cosmetic and fashion brands through Folk Capital.

Above all else, the Folks instil a sense of family into CAPI – the best meetings are over lunches and even better when everyone’s caught the fish together first.


Sustainability

The purity and quality of our products are a reflection of the pristine Victorian landscape. We owe the highest sustainability standards to preserve and maintain the precious conditions of this region.

Minimising the Impact of Freight

Our domestic freight provider is committed to reducing their greenhouse gas emissions by 25% and enabling the reuse & recycling of 100,000 tonnes of material by 2020. Their transport network is also shifting to fuel efficient & electric vehicles.

Our long haul partner uses hybrid technology in their vehicles, optimises loads, and take a range of measures to ensure transport is as efficient as possible. They have made it their mission to achieve zero emissions by 2050, pioneering green logistics and be the benchmark for responsible business practices.

Recycled & Recyclable

Our glass bottles are made from a minimum of 40% recycled glass. Using recycled glass to make new glass bottles reduces the carbon footprint of manufacturing as furnaces run at lower temperatures because the glass is already melted down to the right consistency.

Our bottles are also 100% recyclable. An estimated 80% of recovered glass is made into new glass bottles and we work with venues to find tailored recycling solutions to constantly improve the glass recycling rate.

Like Minded Suppliers

We are careful and discerning with our choice in suppliers. We choose to work with suppliers that have strong targets in place to reduce greenhouse gas emissions, minimise their impact, think outside the box on sustainable practices, and have integrity throughout their entire supply chain.

Our bottle cap suppliers are committed reducing their energy consumption & GHG emissions by 25%, reducing waste production by 20% and reduce waste to landfill to zero by 2022. They also invest in reforestation projects which has seen 100,000 trees planted to compensate for 15,000 tonnes of carbon dioxide.

Our carton supplier considers the entire lifespan of the product - from the raw material right down to the finished goods after use. They are global leader in creating sustainable packaging solutions which includes being 100% recyclable and producing products from recycled material and environmentally friendly inks. They are also investing into waste recovery innovation, saving millions of items otherwise destined for landfill.

CAPI x RMIT University

We’re proud to partner with RMIT (Royal Melbourne Institute of Technology is a global university of technology and design and Australia's largest tertiary institution) who are piloting a new innovation program within their Activator offering. We have commissioned a team within the university across different faculties and education levels to investigate the sustainability processes and impact of our products.

They will work through a series of sprints with our internal team and suppliers to identify areas of improvement and opportunities for innovation, to return feasible and actionable solutions for us to implement. The project looks beyond just CAPI to the wider beverage industry in Australia. The program kicks off in December 2019 and concludes in March 2020 where we will then build a roadmap of future sustainability projects based on their independent recommendations.